AZ Grows

AZ Grows is a social activism brand created for my system design class. I created AZ Grows as an activism brand to bring awareness to sustainability issues in Phoenix, Arizona, specifically targeting biodiversity loss as a result of urbanization. AZ Grows is a planting event where members of the Phoenix community can gather to plant the native Palo Verde tree in their neighborhoods to help bring back biodiversity to the desert. Below are the touchpoints created to act as a kit for this social activism brand.